Social media is one of the most powerful ways to spread your message
It’s also a way to find your avatar and what they want to hear or buy. If you aren’t using social media, you are doing your readers a disservice because they may not even know you are blogging. How will they find you unless you share your work where you FIND THEM.
I know blogging takes a lot of time and you put your all into getting a post ready BUT if nobody knows about it then who will read it?
This is adding more to your plate and you are most likely wondering how you will do it all. I understand. I’m usually slow in getting my blog posts out to social media because I just don’t have the spoons.
You have to create the graphics and figure out what to write and when to post and…okay, slow down.
There is no expectation that you create all the posts for all the social media at one time or even that you will use every social media channel. My advice is to start with one channel and it will most likely be Pinterest. Once you get the hang of things and can keep up with the blog and Pinterest you can decide when and what channel to move on to next.
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So let’s talk about what social media is and why it’s so important for your blog
Social media is defined by Merriam Webster as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos)”.
For the purpose of this post I will talk about Pinterest, Facebook, Instagram, LinkedIn, YouTube and The Mighty. Would you believe there are many more social media channels out there?
I know I didn’t add Twitter to this list but I have never really used it for much other than a stab in the dark. If you love Twitter and know it like the back of your hand then use Twitter. Comment below and tell us why you love it and how to use it effectively (please).
There are various reasons why bloggers use social media. Here are just a few:
- To gain followers
- To get their post/product out to more people, the more people that see and share your posts increases your exposure
- To spread useful information
- Because you want to share free information
- To reach people who don’t know about your blog
- To sell a product (an affiliate product or their own)
Oberlo says there are about 3.5 BILLION daily active social media users who spend an average of 3 hours a day scrolling …wow!
What type of content can you share? Again, there are multitudes of content you can share and these are just a few examples:
- New blog posts
- Questions for your followers to help you create products they want and need
- Funny stuff related to your niche
- Behind the scenes, what does your day look like?
- Other people’s content that your readers will find useful
- Daily posts, i.e., Thankful Thursday, Freaky Friday, etc.
You might also like How to Create Graphics For Your Blog | A Spoonie’s Guide To Blogging
So you know what social media is and what you can share but do you know what your goal is with social media?
- Find and attract new readers for your blog.
- To inform your readers/followers of where to find you.
- To keep you in the forefront of your readers/followers minds
- To expand your reach and drive traffic to your blog to build your mailing list
- To make an impact, i.e., help your avatar with problems or decisions
- To sell a product
- To make money on ad revenue by gaining new followers/readers
Influencer Marketing Hub says “Impact of social media on buying decisions: 76% of American consumers purchased a product after seeing a brand’s social post. (Curalate)” and in the same article, they say B2C (Business to customer) companies choose Facebook 98% of the time for social media marketing.
Not everyone blogs for money. In fact, you should never see your blog as a product but as an information channel. You will create products (or sell affiliate products) that your readers want and need and those are what will make you money as well as ad revenue and other streams of income.
It may seem odd at first but if you will approach each blog post as a way to give people the information they want and need without selling them something, they will become loyal. They will sign up for your blog freebies or newsletter and they will most likely buy from you later.
How many times has someone come over to you and was too forward or sent you an inappropriate picture? Did your stomach turn? Yeah…
Don’t be that person.
Inform your reader first, build trust and then start selling. It’s like meeting someone and talking to see if you get along and like each other before going on a date or getting married. You have to build a relationship first and if you are too forward or they don’t trust you then there’s little to no chance they are going to buy from you.
What social media channel should you start with?
Most of the time the answer to this question is going to be Pinterest. Not always, but most of the time. Pinterest seems to gain you the most traffic in the shortest amount of time but it also seems to give you the most interested traffic. When people come to your site they are most likely going to stick around…unless you don’t have what they want.
Let me just get this out of the way right here. DO NOT mislead people with your pins. If your post says “Get $50,000 In 5 minutes By Clipping Your Toenails” then your post better show the people that click on your pin exactly that. If it doesn’t you are going to get reported as spam and nobody is going to click on another link.
Okay, well maybe your family will but are they going to become loyal, raving, PAYING fans? If so, how many of them are there? Probably not as many as it would take to have a thriving, money-making blog huh?
Need to create a Pinterest account? How To Create A Pinterest Account + 5 Pro Tips – A Spoonie’s Guide has screenshots to walk you through the process and also helps you set up your business account (which you NEED)
How much time should you spend on SM each day?
This answer is subjective. Some say when you are first starting out you should try to pin for about half an hour a couple of times or three times a day. Others have a 10-minute pinning strategy they swear by. I haven’t found a reason (yet) why there is such a huge difference but when I do I will post it here.
I will say that I’ve heard of bloggers getting their accounts suspended for being too spammy. I don’t have full details on what they posted or how often so I can’t say for sure just what “spammy” means. My advice is to err on the side of caution. Start small and slowly build your Pinterest account with pins from others as well as your own pins.
This will build your boards (if you haven’t already populated them), help get your pins out there for others to share, and you will start gaining traction by other people repinning all of your pins.
Pinterest is different from Instagram or Facebook in that you won’t really interact with other people usually. Sometimes people will send each other a message or comment but usually, everyone is just pinning. For an introvert, like me, this is wonderful.
What tools can I use to schedule social media?
There are many scheduling tools that allow you to schedule what pins to post and when to post them. I have a little experience with Hootesuite years ago but felt, at that time, that it was too complicated. I have used Tailwind and love it but others like Later and other tools. The answer depends on various things so look into different tools and make the decision that is right for you.
Pro tip: Be sure to use a Pinterest approved scheduling tool so they don’t suspend or delete your account.
Is manual posting/pinning better?
Some bloggers swear by manual pinning vs scheduling tools. Others tell you to mix them both up. And then there are those who only use scheduling tools. Honestly, I have used all methods and couldn’t tell what worked best. That being said, I haven’t done a controlled experiment on this either but maybe I should.
Maybe some niches do better with one method vs another or maybe it was the time of day. Sometimes it can be hard to tell exactly why something works for one person and not another but if you find what is comfortable and working for you then keep doing it.
You may have to try a few different methods before finding one that works for you. If you have any advice that you know works, share it in the comments for our Spoonie Sisters, please.
Social media is a MUST but not all channels are created equally for each niche
Do some research and find out where your avatar hangs out. Try using Google and do a search for the topic you are writing about. See where the answers lead you. Is there a forum or Facebook group where this question is being answered or asked?
Try starting out with just one social media channel. It is more work than you realize when you are beginning. For most bloggers, Pinterest is going to be the best fit and will bring the best traffic. For others, you may want to start with LinkedIn. Don’t forget about The Mighty for all things chronic illness, this is going to be a game-changer for many chronic illness bloggers in my opinion.
After talking about social media you knew I was going to ask you to share this post right? Seriously, please share this post for another woman blogger with chronic illness to find in hopes it will make her blogging journey easier.
Want to help another spoonie out? You can by sharing this post.
Another sister with chronic illness may need the information provided to keep her blog or business going so she can pay her bills. I also rely on this blog to pay my bills since chronic illness took my health.
Have something you want me to share? Post in the comments. We women, in the chronic illness sisterhood, need to take care of each other. Community NOT competition.
Much love and success!